Self-initiated concept — Hospitality
Vestibule Group
- Sector
- Hospitality
- Role
- Strategy, Design, Development
- Year
- Concept
Overview
The exercise: a hospitality group whose venues each have their own character but share one booking system. Most groups solve this with four disconnected microsites. We asked whether a single site could shift its atmosphere per venue without shifting its structure.
Each venue inherits the same grid and the same reservation component, but changes palette, photography treatment and typographic scale. Booking state carries across venues, so choosing a different room never restarts the journey.
