Fold & Grain

A commerce brief written against the usual conversion playbook: no urgency banners, no countdowns, no upsell drawer. If the product cannot carry the sale, the interface should not paper over it.

Product pages open on material and making — fabric, origin, the person who cut it — with price and size held one scroll below. Checkout is three steps on one page, and the cart keeps a running note of what each piece is made from.